Competing With Inspiration Craftsman-style pottery Bantul


Compete with inspiration. Perhaps the phrase is appropriate for its pottery artisans in the Tourism Village Kasongan, Bangunjiwo, Bantul, Yogyakarta.

To be able to 'steal' the craft market which is quite a lot of players, then Nita, craftsmen Plered origin was always rely on inspiration. Armed with that inspiration, Nita turnover could reap hundreds of millions each month.

Nita, started his business in Plered after moving to this area since 1999, past due interest that the market is good compared to his native city.

"The market is better here. There (Plered), rarely many outsiders (foreigners). By comparison, there could be a profit of 20%, if here can be 80%," said the woman who was born May 15, 1971 This weekend detikFinance then in Bantul, Yogyakarta.

Capital itself originally derived from previous buyers. Then, to increase production and profits, he began to borrow from a bank. 

"Add an order, we are looking for funding, initially Rp 20 million, Rp 60 million, Rp 80 million, still to the bank," said the mother of 3 children.

From the capital, Nita obtain turnover can reach USD 100 million per month with variations in price and number of orders that vary each day.

"We depend on production orders, although there are some that are made for stock. Seneng If busy, we make a lot, but if more quiet, we reduce production," he explained.

Nita employees who helped produce this craft of pottery every day amounted to 9 people. However, if the orders were piling up, she and her husband hired some contract employees. Uniquely, Nita only entrust gerabahnya production in the hands of young people from surrounding areas. 
 
"If yes reproduced many people, if slightly reduced. But it must be from here because they do not know why they have a good artistic value than ngambil people outside the area. And every person holding some models (expertise) his own," he explained.

To compete with other craftsmen in this area, Nita confessed to race with the inspiration to create new models to be different from the others.

"The motive-the motive should not be the same as anyone else. We'll make a new motif, only marketed to the guests. But it should make a new model anymore because here would quickly imitated by others," he said. 
 
Nita is a craftsman specialized primitive model. Her inspiration comes from stories of the past even in antiquity.

"Her inspiration primitive motive, if not so people do not like. Moreover, the existing story. As a Buddhist, it could be many models, and it was my idea and father," he said. 
 
With the original idea, it could Nita memasakan craft at the national and international markets. The buyers have a continuous ordering gerabahnya craft that cost between Rp 10 thousand to USD 400 thousand.

"The local market in Jakarta, Bali, Surabaya, there Bengkulu in Sumatra, Jambi, Pontianak in Kalimantan there, if outside, we are Japan, Australia and the Netherlands," he explained. 
 
Nita said gerabahnya own raw materials originating from this region. So there is no obstacle too little on the raw materials. After obtaining raw materials, live Nita worked hard to create a unique model.

Then, he made the designs and then make a mold. After that, the new mass produced. Printed earthenware and then burned. Nita furnace used is still very traditional and sober. However, with the equipment Nita could produce a high art pottery and recognized internationally.

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