Erry Craft pioneered Dalhari from 1995 is engaged in the ceramics industry. Kind of ceramic that are marketed only in the form of wall hangings. Initially the entire production process from mold making, ceramic print to finishing stage, done alone. But the Yogya earthquake in 2006 destroyed all means of production, so that now he was just doing the finishing process alone. The process of making and printing of ceramic molds for semi-finished products, done by a business associate of the row of Jarot Pleret. However, Dalhari itself is still giving new motives images desired for its products to Jarot.
Before producing ceramics, Dalhari (43) had worked as a designer of silver, leather and wood in Kota Gede for 4 years. But after meeting a trader from Bali in Malioboro, he was given orders to supply 30,000 wooden batik mask. Topeng2 was purchased from artisans in Mbombo Sambipitu Patuk Gunungkidul, then dibatik in his home and sent to pemesannya. From this event Dalhari starting up independent business. In 1997, the hotel owner in Yogya Puspa make a commitment to him, to buy the entire production of ceramic wall hangings, homemade. Until kinipun most products are still purchased by the owner Dalhari Puspa hotel.
When met at his home Thursday (11/11), Dalhari explained that he now able to market an average of 3500 pieces of ceramic wall hangings each month. 3000 pieces of which are routinely purchased by the hotel owner Puspa. Others sold themselves to the centers of the sale of handicraft products such as Malioboro in Yogyakarta, Kasongan Borobudur, Prambanan, Sultan Palace and other places. Ceramic products are marketed, has been framed and wrapped in transparent plastic. Ceramics are most often sold, size 19 x 22 cm and 17 x 18 cm. But there is also a larger size, but in small amounts.
Although the selling price of ceramic products Erry Craft on the market ranges between Rp. 15 thousand to Rp. 20 thousand per piece, but Dalhari itself only sell an average price of Rp. 4,500 per piece. From these values may gain R Dalhari 1,500 to Rp. 2,000 per piece. Most products are still sold by the consignment system by sending a pattern now, receiving payments earlier posts. And so on. In these circumstances, Dalhari could gain an average of Rp. 5 million to Rp. 6 million per month from the turnover of about Rp. 16 million.
Ceramic wall decoration products Erry Craft nuances of traditional motifs of Bali, Java, Papua, as well as calligraphy and motifs relegi dome of a mosque, motives and history of traditional transport and governance life of common people. To support the marketing of its products, often following Dalhari exhibition in Vredeburg, Bantul Expo and Sekaten. For the foreseeable future will develop products Erry Craft painting, batik painting and batik cloth. Now that has begun to gain market the paintings of his son Erry large and small in size. (Nura / Fernandez).
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